ADVANT Altana advised Eureden on the formation of a strategic alliance with Greenyard in the frozen vegetable sector

ADVANT Altana advised Eureden, France's third-largest multi-purpose agri-food cooperative with more than 16,000 associated farmers and € 3.7bn in sales, on the setting up of a strategic alliance in the frozen vegetable sector in France, with Greenyard, a Belgian-headquartered global market with more than 10 000 employees operating in 25 countries worldwide, and a leader in the fresh, frozen, and prepared fruit and vegetables, flowers and plants market.

By combining their production, processing, and marketing capabilities, the new organization is ideally positioned to strengthen the supply of French-grown frozen vegetables, while reinforcing the economic and agricultural weight of the Brittany region.

This transaction was successfully completed after clearance was obtained from the antitrust authorities. 

Key figures:

• 900 employees

• 4 sites in Brittany, France

• Marketed products: frozen vegetables, gratins, ready meals, soups, purées, fruit…

• Markets: retail, food service, freezer centers, export

• Sales in the Frozen Division 80 countries (EU, USA, Canada….)

This transaction, which involved many different aspects, was made supporting a very long-standing client of our firm, and illustrates of ADVANT Altana’s ability to manage complex issues in a cross-border environment.

The ADVANT Altana team was led by Jean-Nicolas Soret (partner), Alexandra Ferrier and Victoire Denis Madelin (associates).