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    Jean-Guy de Ruffray
    ADVANT Altana - Paris
    Partner

    Jean-Guy de Ruffray

    ADVANT Altana - Paris
    Partner

    Expertise

    Jean-Guy de Ruffray, Partner and member of the Paris bar focuses his activities on intellectual property and IT law, both as an advisor and a litigator. 

    He notably advises his clients in patent, trademark, and copyright law, as well as in data protection law, digital law, and all contracts related to digital transformation (websites, mobile apps, IoT, SaaS agreements, database and software licensing, etc.) and e-commerce, all with a strong international dimension, and with a particular focus on innovation. He works for clients in various sectors of activities, and notably in the real estate/construction, digital, entertainment, and retail sectors.

    Jean-Guy de Ruffray has taught within the certificate of specialization in intellectual property and new technologies and lectured on the themes "international aspects of intellectual property", “arbitration and intellectual property”, “cybersecurity” and “GDPR” with the Development Institute International and the DJCE (at Montpellier University, see https://djce.fr/).

    He joined Altana at its creation in 2009 and began his career at Freshfields Bruckhaus Deringer LLP. He is a member of INTA (International Trademark Association) and of the APRAM (Association des praticiens en droit des marques et des modèles).

    Education

    • Advanced post-graduate studies diploma in Contract Law (University of Paris XI – Sud) 
    • Post-graduate certificate of advanced specialized studies in Industrial Property (University of Paris II Panthéon-Assas).

       

    Client Matters

    A sample of matters handled by the team include:

    • Litigation related to IT projects, software, patents, trademarks, copyright and design 
    • Data protection law (GDPR compliance & contracts, cybersecurity, data breach management, assistance during CNIL’s controls, etc.)
    • IT contracts (SaaS, software, IoT, Apps, AI, etc.) and E-commerce regulations and contracts (consumer law, privacy policies, general conditions of sale or use, etc.)
    • Entertainment law and contracts (video games, broadcasting, live shows, musicals, television formats, etc.)
    • Contracts related to IP rights, transfers of technologies, R&D and consortium agreements
    • Trademark filing and oppositions before the INPI and the EUIPO, availability research, and domain names disputes and arbitration
    • Labelling / products regulations, advertising regulations 

       

    Awards

    Legal 500 EMEA 2023
    Intellectual Property: Trade marks and Designs – Tier 2
    Legal 500 EMEA 2023
    Intellectual Property: Copyright – Tier 3
    Legal 500 EMEA 2023
    Data privacy and data protection – Tier 3
    Legal 500 EMEA 2023
    Industry Focus : IT and Internet – Tier 4
    Legal 500 EMEA 2023
    Intellectual Property: Patents – Tier 4
    Best Lawyers 2024
    Reconnu depuis 2021 (Information Technology Law | Intellectual Property Law)
    Palmarès du Droit 2022 – Le Monde du Droit
    Lawyer of the year for « Patent law »
    Best Lawyers 2025
    ADVANT Altana among the Best Lawyers in France

    31 avocats du cabinet ont été distingués parmi les « Best Lawyers France » dans leurs domaines d’expertise. 
    ADVANT Altana, a par ailleurs, de nouveau été désigné « Law Firm of the year » en droit de la construction.
    Félicitations à Christophe Lapp, nommé également « Lawyer of the year » dans cette spécialité

    Legal 500 EMEA 2024
    Une équipe IP/IT plébiscitée par Legal 500

    L'équipe IP & IT d'ADVANT Altana a été reconnue parmi les meilleurs praticiens dans pas moins de 5 classements spécialisés par Legal 500 cette année : droit d'auteur, protection et confidentialité des données, IT & Internet, brevets et une merveilleuse Tier One en marques et dessins & modèles. Cette reconnaissance récompense le travail acharné et dévoué de toute l'équipe.

    Publications

    « La propriété intellectuelle à l’épreuve des NFTs »
    Jean-Guy de Ruffray, co-authored with Etienne Nicolet
    in : LexisNexis - La semaine juridique - édition générale - N° 26 - 4 July 2022

    « Intelligence artificielle : l’UE peut-elle vraiment imposer une “garantie humaine»
    Jean-Guy de Ruffray
    in: Le Big Data, 2021

    «En cas de cyberattaque, l’avocat joue le rôle de pompier»
    Jean-Guy de Ruffray co-authored with Laetitia Daage
    in: L’Usine Digitale, 2021

    «Plainte RGPD de la LDH contre Uber: entretien avec Jean-Guy de Ruffray, avocat spécialisé en données personnelles»
    Jean-Guy de Ruffray
    in: Le Big Data, 2021

    «Les (vraies) faiblesses du RGPD selon l’avocat Jean-Guy de Ruffray»
    Jean-Guy de Ruffray
    in: Le Big Data, 2021

    Cybercrime: « La vulnérabilité en mode télétravail est bien plus importante »
    Jean-Guy de Ruffray
    in: Le Point, 2020

    « StopCovid: De Quoi Avons-Nous Peur ? »
    Jean-Guy de Ruffray
    in: Forbes France, 2020

    « Acquérir, gérer transmettre ses droits de propriété intellectuelle »
    Jean-Guy de Ruffray
    in: Documentaliste – Science de l‘Information, 2013

    « Mesures d’audience : anonymisation et droit à l’information »
    Jean-Guy de Ruffray
    in: Expertises & Lesechos.fr, 2017
     

    Articles

    ADVANT Altana advises LUISINA on merger with German group SCHÜTTE
    ADVANT Altana has advised LUISINA, a group specialised in professional kitchen and bathroom equipment, on its merger with the German group SCHÜTTE, specialised in professional taps and sanitaryware. The…
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    ADVANT Altana advises Cogne Acciai Speciali on the acquisition of Mannesmann Stainless Tubes
    ADVANT Altana, together with ADVANT Nctm and ADVANT Beiten, has advised Cogne Acciai Speciali (CAS) on the acquisition of Mannesmann Stainless Tubes from Salzgitter. This acquisition will enable Cogne A…
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    Interview with Jean-Guy de Ruffray on Le Monde du Droit
    Le Monde du Droit interviewed  Jean-Guy de Ruffray, who was just made partner at Altana in the firms IP/IT practice. Find the interview by Arnaud Dumourier here.
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    Altana promotes a new partner in IP/IT
    Altana is pleased to announce the promotion of Jean-Guy de Ruffray to partner. He joins Pierre Lubet, Frank Valentin and Armand Aviges as partner in the firm's IP/IT practice, which now counts 11 attorneys…
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    GDRP : How to Keep a Data Treatment Register
    Find the interview with Pierre Lubet, partner, and Jean-Guy de Ruffray, counsel, on "GDRP: How to Keep a Data Treatment Register" in ZDNET.  Cornerstone of the European regulations, the treatment register …
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    Data Protection – The Investments to Make Now
    While the general regulation on data protection will enter into force in May 2018, French businesses are behind schedule on the works required to ensure compliance.  It is in their interest, however, to ra…
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    EU Law on Cybersecurity Moves Towards Harmonization
    The EU’s implementation in May 2018 of the GDPR and the NIS Directive will constitute a harmonized approach to cybersecurity regulation unprecedented on the old continent. In their article "EU Law on Cy…
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    Audience Measurement and Essential Data Anonymising
    Jean-Guy de Ruffray published an article on Les Échos.fr on 12 April entitled "Audience Measurements and Essential Data Anonymising". The article treats the judgement rendered by the Conseil d'Etat on 8 F…
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